Asamblea de la Directiva ‘Green Claims’: Stop al greenwashing
The proposed Directive on Green Claims aims to combat greenwashing by protecting consumers and fostering an ecological transition through credible environmental labels. This initiative mandates that companies establish robust management frameworks centered on integrity and transparency, ensuring that marketing claims are substantiated by reliable data rather than vague assertions. Crucially, all environmental claims must be verified by independent, accredited third parties using internationally recognized scientific standards. By requiring rigorous external validation, the directive seeks to eliminate misleading practices and ensure that products labeled as eco-friendly genuinely meet high environmental performance criteria, thereby restoring consumer trust in the market. Recognizing the potential burden on small and medium-sized enterprises, the proposal urges member states to provide specialized training, financial assistance, and practical tools for calculating environmental footprints. This support structure is vital to ensure that smaller businesses can comply with the new stringent requirements without being disproportionately disadvantaged, ultimately creating a level playing field for truly sustainable products.
Source: ecoticias.comPublished on 2023-11-07