Greenwashing
Daily news digests
Guides
- What the EU's greenwashing rules ban, claim by claim — Since 27 September 2026 some green claims are unlawful in the EU whatever the context: generic eco-friendly wording, carbon-neutral claims built on offsets, self-made sustainability labels. What is banned outright, what needs proof, and how the UK and US rules compare.
The regulation, date by date
- Empowering consumers for the green transition: application
- Empowering consumers for the green transition: transposition deadline
- Stop-the-clock directive (Omnibus): transposition deadline
- Stop-the-clock directive (Omnibus): entry into force
- Stop-the-clock directive (Omnibus): adoption
- Corporate Sustainability Reporting Directive (CSRD): transposition deadline
- Empowering consumers for the green transition: entry into force
- Empowering consumers for the green transition: adoption
- Corporate Sustainability Reporting Directive (CSRD): application
- Green Claims Directive (proposal): proposal
- Corporate Sustainability Reporting Directive (CSRD): entry into force
- Sustainable Finance Disclosure Regulation (SFDR): application
- EU Taxonomy Regulation: application
- Corporate Sustainability Reporting Directive (CSRD): adoption
- Sustainable Finance Disclosure Regulation (SFDR): application
- EU Taxonomy Regulation: application
- Sustainable Finance Disclosure Regulation (SFDR): application
- Sustainable Finance Disclosure Regulation (SFDR): application
- EU Taxonomy Regulation: entry into force
- EU Taxonomy Regulation: adoption
- Sustainable Finance Disclosure Regulation (SFDR): entry into force
- Sustainable Finance Disclosure Regulation (SFDR): adoption
Latest news
EU Bans Vague Eco Claims: What You Need to Know
The fashion industry says buying ethically helps the planet. But recent reports show a big gap between these promises and reality. Brands often use vague words to hide their environmental harm. They …
Spotting False Eco-Claims: How Marketing Masks Fossil Fuels
Shoppers in the early stages of buying often face greenwashing. This is a trick that gives quick comfort but has bad long-term results. It helps people feel good right away. It also makes hard choices …
How Greenwashing Costs You More and Erodes Trust
Many companies use a trick called “greenwashing.” This means they exaggerate how good their products are for the environment. This makes it hard for shoppers to make smart choices.
On the …
Why Vague Eco Claims Are Legally Safe: A Warning for Shoppers
The Illusion of Clean: Why Your Trust Is Being Exploited
We taught our children to look both ways before crossing the street. We told them to check food labels for sugar and salt. We encouraged them …
Decoding Eco-Claims: How Vague Labels Trap Shoppers
Shoppers face a tricky market. Environmental claims often hide the truth. This makes buying hard for people who are just learning about products or thinking about buying them.
Companies like …
EU Rules Crack Down on False Eco Claims to Restore Trust
Buying eco-friendly products can be confusing. It helps to understand “greenwashing.” This is when companies pretend to be greener than they really are. These companies often see a quick …
Beyond Green Labels: How to Spot Misleading Eco Claims
Shoppers who are just learning about or thinking about buying green products often get mixed signals. These confusing signs can help people make smart choices. But they can also lead to losing money …