EIOPA recaba opiniones sobre su propuesta para combatir el greenwashing en seguros y pensiones
The European insurance and occupational pensions authority is consulting on draft principles to harmonize and strengthen supervision of sustainability claims. This initiative aims to effectively reduce greenwashing risks within the sector by establishing stricter regulatory oversight. Providers must ensure their sustainability statements are accurate, current, fact-based, and accessible. The proposed framework mandates that national authorities closely monitor compliance, evaluating claims and scrutinizing product names related to sustainability to prevent misleading marketing. This development is crucial for combating greenwashing because it directly targets the opacity and inconsistency often used to exaggerate environmental benefits. By enforcing transparency and factual grounding, the regulation seeks to protect consumers from deceptive practices and ensure genuine corporate accountability.
Source: inese.esPublished on 2023-12-14
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