Adiós a las etiquetas «respetuoso con el medioambiente» o «natural» cuando no hay pruebas
The European Union has approved a new directive to combat greenwashing and premature obsolescence, aiming to protect consumers from deceptive commercial practices. By banning vague environmental labels like "eco" or "sustainable" without proof, the legislation seeks to force greater marketing transparency and prevent misleading claims about product neutrality or positive environmental impact. Furthermore, the rules prohibit unsubstantiated durability claims and require visible warranty information, directly targeting the culture of planned obsolescence. Companies will only be allowed to use sustainability labels approved by official public systems, ensuring that environmental assertions are verified and trustworthy rather than purely marketing tools. This development is highly relevant to greenwashing as it legally restricts companies from exploiting environmental concerns to sell products. By eliminating ambiguous terminology and enforcing rigorous certification standards, the EU creates a framework where genuine sustainability can be distinguished from fake eco-friendly branding, empowering consumers to make informed choices.
Source: lavozdeasturias.esPublished on 2024-01-18
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