’Greenwashing': los eurodiputados acuerdan prohibir las etiquetas medioambientales engañosas
The European Union has approved a directive prohibiting misleading environmental claims on product packaging to empower consumers in the ecological transition. This legislation bans vague terms like "ecological" or "carbon neutral" unless supported by concrete evidence and independent verification, effectively targeting the deceptive marketing practices that characterize greenwashing. The law specifically forbids assertions of neutral or positive environmental impact if they rely on offsets rather than actual emission reductions, requiring companies to present realistic, independently examined plans. Furthermore, it mandates that sustainability labels be certified by recognized authorities, eliminating self-certified badges that often obscure a product’s true environmental footprint and prevent brands from hiding behind superficial "green" rhetoric. This directive is crucial for combating greenwashing because it shifts the burden of proof onto manufacturers, ensuring that sustainability claims are transparent, verifiable, and substantiated. By limiting planned obsolescence and improving repairability information, the regulation addresses not only deceptive advertising but also the broader systemic issues of consumerism and waste, fostering genuine accountability in corporate environmental strategies.
Source: acento.com.doPublished on 2024-01-19