KLM engañó a los consumidores con 'greenwashing', según la justicia neerlandesa
A Dutch court ruled that KLM misled consumers with vague environmental claims, engaging in greenwashing by exaggerating the sustainability of measures like biofuels. The judge determined these marketing tactics create a false impression that flying is environmentally friendly, despite only marginal real benefits. This case is relevant to greenwashing as it highlights how corporations use ambiguous "responsibility" narratives to mask their actual high carbon impact, misleading the public into believing aviation is sustainable.
Source: deperu.comPublished on 2024-03-21