Greenhushing: el silencio sostenible de las marcas

Greenhushing: el silencio sostenible de las marcas

Companies increasingly practice greenhushing, deliberately withholding sustainability efforts to avoid greenwashing accusations. This silence undermines genuine progress because effective communication is essential for validating environmental actions. Consequently, brands risk obscuring their contributions to sustainability amidst growing public scrutiny.

Fuente: revistaeyn.com
Publicado el 2025-06-06