La Unión Europea publica una nueva directiva contra el ecopostureo
This directive empowers consumers to make informed purchasing decisions by mandating transparent and reliable product information, directly targeting deceptive environmental claims. By holding retailers accountable for clarity, the EU aims to eliminate "greenwashing" and unsustainable consumption patterns, ensuring that marketing does not mislead shoppers about a product’s true ecological impact. The regulation strictly prohibits the use of unjustified eco-claims and terms like "biodegradable" without proof. It forbids exaggerating benefits from specific product parts or claiming climate neutrality solely through offsetting. These measures prevent companies from creating false impressions of sustainability, thereby closing loopholes that allow misleading advertising to disguise environmentally harmful practices under the guise of ecological responsibility. Furthermore, the rules tackle planned obsolescence by banning designs with limited lifespans and requiring clear information on durability, repairability, and software updates. Consumers must be informed if digital updates degrade performance or if products are falsely presented as repairable. This holistic approach ensures that sustainability labels reflect genuine product longevity and environmental integrity, fostering trust in the market and promoting truly sustainable consumption habits.
Source: expansion.comPublished on 2026-09-27