Study Finds Hardcore Birdwatcher Coffee Drinkers Largely Unaware of Bird - Friendly Certification
A lack of awareness of bird-friendly coffee certification schemes has created a chasm between birdwatchers and coffee drinkers, according to researchers at the University of California, in the US and Northern Ireland, and consumer confusion due to corporate greenwashing.
Source: dailycoffeenews.comPublished on 2021-03-02