Half of marketers fear greenwashing , majority say brands do it for commercial reasons
More than half of UK marketers say they are wary of working on sustainability marketing campaigns, according to a survey by the Chartered Institute of Marketing ( Cim) in the UK, the BBC's Freedom of Information newspaper reports. Climate change could threaten the future of their business or clients.
Source: campaignlive.co.ukPublished on 2021-10-14
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