Ageism means brands are missing a trick ( and tens of millions in revenue )
The age group of people aged 55 and over is being overlooked by brands, according to a new report published by the UK's advertising and marketing agency (Kantar) and the National Advertising Agency (NANT) in Edinburgh.The BBC has been told.
Source: campaignlive.co.ukPublished on 2022-04-26
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