Alpro Bowls Over Consumers In This Is Not M * lk Breakfast Battle
Alpro is launching a campaign which aims to wrest milk’s monopoly on breakfast, cereal and coffee in the mind of consumers.The campaign has been launched by Channel 4 Breakfast and Gogglebox.Alpro UK & Ireland has become the first UK-based milk company to launch its ‘This is Not M*lk’ brand.
Source: thedrum.comPublished on 2022-06-22
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