La vigilancia del 'greenwashing', en el foco de la supervisión europea de seguros — Inese
La vigilancia del 'greenwashing', en el foco de la supervisión europea de seguros — Inese
EIOPA highlights the growing number of green claims, warning that misleading sustainability assertions constitute greenwashing. Supervisors are actively monitoring markets to prevent consumer deception and ensure that environmental claims are substantiated. The report also reveals significant protection gaps for consumers and small and medium-sized enterprises (SMEs) concerning natural disasters and cyber risks. These vulnerabilities are exacerbated by systemic threats, which are making insurance coverage increasingly scarce or unaffordable. This context is crucial for discussions on greenwashing, as it underscores a broader crisis of trust in financial services. As companies face scrutiny over both their green claims and the adequacy of their coverage, regulatory vigilance becomes essential to protect stakeholders from misleading marketing and inadequate risk management.
Source: inese.esPublished on 2023-01-25