El Seguro pide tiempo y claridad normativa para enfrentar el 'greenwashing' — Inese
El Seguro pide tiempo y claridad normativa para enfrentar el 'greenwashing' — Inese
Insurance Europe argues that combating greenwashing does not require new regulations, as existing financial sustainability frameworks are already robust enough to protect consumers from misleading claims. The sector emphasizes that current rules sufficiently address deceptive statements regarding environmental characteristics, rendering additional legislation unnecessary for immediate compliance. Instead, the focus should shift to clarifying normative ambiguities and ensuring greater consistency within the EU’s sustainable finance framework. The association highlights that divergent interpretations, conflicting definitions of “green,” and immature metrics often lead to unintentional misrepresentation rather than intentional fraud. These structural gaps hinder effective implementation and create confusion about what truly constitutes sustainable investment. This perspective is crucial to understanding greenwashing because it distinguishes between genuine malice and systemic regulatory confusion. It suggests that much of the current “ecopostureo” stems from a lack of coherent guidance rather than bad faith. Consequently, addressing greenwashing requires better implementation and clearer standards to ensure the market can reliably measure and communicate sustainability impacts without falling into regulatory pitfalls.
Source: inese.esPublished on 2023-01-27