Brands Are Falling Into a New Trend: 'Greenhushing'
Brands Are Falling Into a New Trend: 'Greenhushing'
Brands are increasingly withholding sustainability messaging due to fear of scrutiny, creating a silence that obscures their true environmental impact. This retreat highlights the critical relevance of greenwashing, where avoiding communication masks potential discrepancies between internal practices and external claims.
Source: adweek.comPublished on 2023-02-17