What Is The Difference Between Brand And Reputation ? And Why Should CMOs Care ?
In our series of letters from African journalists, Saeed Khan looks at what the real difference between brand and reputation makes, using Artificial Intelligence to make sense of global earned media coverage, and a business that measures corporate actions.
Source: forbes.comPublished on 2023-04-27
Related news
- Country Road sustainability doesnt cover ethics blind spot
- COP27 : Climate policy is now a fairer COP
- Scottish salmon industry charts an eco - friendly course
- Climate change vs the Sino - American Cold War
- Streaming platforms vs . Media sovereignty : Netflix and others challenge national broadcasters
- What will Rishi Sunak budget say ? Autumn 2021 Budget predictions
- ESG And Sustainability Reporting In Zimbabawe - Climate Change
- Space tourism , private jets and weekend trips : What counts as bull **** flight ?
- Understanding ESG Objectives And Goals In The Era Of Greenwashing
- EU director general for energy , Natural Resources Canada assistant deputy minister on the path to net zero
- What Does ESG Mean ? Two Business Scholars Explain What Environmental , Social , And Governance Standards And Principles Are
- Marvell Technology , Inc . Reports Fourth Quarter and Fiscal Year 2023 Financial Results
- Three key ESG trends advisors need to be aware of | Investment Executive
- SustainaBase , Inc . Closes Out Series Seed Financing | Montague Law
- ESG in energy : Who leading and who simply greenwashing ?