ANALYSIS: Limited evidence of 'greenhushing' in voluntary carbon market following scandals « Carbon Pulse
Negative media coverage primarily impacts sentiment and pricing in the voluntary carbon market, rather than reducing the actual volume of retired credits. Corporates have not significantly shifted to anonymous transactions to hide their involvement despite the backlash. This distinction is crucial for understanding greenwashing, as it reveals that reputational risks affect market dynamics without necessarily curbing questionable offsetting practices. Companies continue to use these credits for net-zero claims, suggesting the crisis is perceptual rather than operational, leaving the integrity of voluntary standards largely unchallenged by public scrutiny.
Source: carbon-pulse.comPublished on 2023-06-28