¿Qué garantiza un certificado ecológico y cómo identificarlo?
The article highlights that while organic agriculture offers genuine environmental and health benefits, its economic premium has incentivized deceptive marketing practices. Many brands exploit the growing consumer demand for sustainable goods by employing greenwashing techniques, falsely labeling conventional products as organic. This manipulation undermines the integrity of the market, as consumers pay higher prices for benefits that do not exist, effectively deceiving those who wish to support genuine ecological practices. To combat this deception, the text emphasizes that accurate labeling is the primary guarantee of authenticity. Regulations require strict compliance with specific criteria for using terms like "organic" or "ecological," ensuring that consumers can distinguish legitimate products from misleading alternatives. The European Organic Logo serves as a key indicator, confirming that products contain at least 95% organic ingredients and adhere to rigorous standards regarding production and storage. Relevance to greenwashing lies in the necessity of visual verification. The article explains how specific seals, such as those from Galicia’s regulatory council, provide official guarantees of control and inspection. By understanding these distinct markers and origin codes, consumers can identify whether a product truly meets organic standards or is merely part of a marketing campaign designed to exploit environmental concerns. Recognizing these details is crucial for avoiding being misled by false claims.
Source: lavozdegalicia.esPublished on 2023-08-11