Apple’s ‘carbon neutral’ claims come under scrutiny as EU seeks to clamp down on ‘greenwashing’
Apple’s claim of carbon-neutral watches relies heavily on purchasing offsets, a practice now facing scrutiny for potentially misleading consumers. The EU is banning such neutrality claims by 2026, arguing that offset-based assertions are scientifically inaccurate and lack genuine environmental benefit. This conflict highlights greenwashing risks, where companies use financial instruments like carbon credits to fabricate eco-friendly images rather than reducing actual emissions.
Source: macdailynews.comPublished on 2023-10-25