Crece la presión para endurecer el escrutinio de las afirmaciones verdes de los fondos

The article explains that sustainable investment is reaching a stage of maturity, driven by serious accusations of greenwashing, where funds were labeled as “green” without strict criteria. This lack of rigor has forced regulators in the EU, the US, and the UK to tighten rules, demanding transparency and requiring justification for sustainability claims in order to protect investors and restore market credibility. At the same time, the sector is witnessing a strategic retreat by major asset managers, who are questioning the active role in dictating corporate strategies or abandoning terms like ESG due to their politicization. In response, key figures such as BlackRock’s CEO argue that governments should take on the role of “environmental police.” This reflects a shift in focus: investors prefer that the state establish clear rules and necessary political action, rather than companies or funds doing so voluntarily or arbitrarily. This dynamic is crucial for understanding greenwashing because it highlights that mere disclosure of environmental data is insufficient without a robust regulatory framework and concrete political action. Without these safeguards, sustainability labels remain vulnerable to ecological snobbery. The article concludes that although sustainable investment continues to grow globally, its future depends on moving from sector self-regulation to strict government oversight that penalizes deception and aligns the expectations of all stakeholders.

Source: expansion.com
Published on 2023-12-02