Consumers demand genuine sustainability : …

Consumers demand genuine sustainability : Euromonitor reveals greenwashing fatigue at FiE

Consumers are increasingly worried about sustainable diets, according to a report from the European Institute for Economic and Financial Economics (FiE). But what is it like for brands that lack transparency or engage in greenwashing? The BBC s weekly The Boss series looks at the impacts of sustainability in the worlds biggest food and beverage industry. () sustainability is being debated by consumers and consumer attitudes to the environment, the BBC has been told by experts at Euromonitor International, Euro Monitor International and the latest report on climate change - which suggests that they are becoming more skeptical and less willing to pay for their products and brands, as well as warnings about the effects of carbon emissions, and how to tackle environmental damage, but what does it mean for the food industry? Why is the trend shifting towards healthy foods and food brands based on environmentally acceptable, fair and fair? What is this advice for food giant Brands and business leaders looking for alternatives for companies that have failed to meet consumer demands? And why is there growing concerns over the future of the global economy and its impact on the planet, writes Linda Lichtme Hess, who says it is not going to be able to address these calls and warns it could lead to deceptive anti-greenwashing, or avoiding the risk of greenwash among those who want to do so without using the word sustainability in 2024.

Source: nutraingredients-usa.com
Published on 2023-12-12

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