Prism+ air - con ad deemed greenwashing by Singapore watchdog ; company defends it as tongue - in - cheek

Singapores advertising watchdog has found a local electronics company in breach of the Singapore Code of Advertising Practice (Scap) following claims that it uses zero smart air-con to save the Earth and electricity with 5 ticks of energy savings, which is the first time it has been found to be flouted by the authority in the country.. () How could the company become the biggest celebrity in Singapore to claim that their advert is not acceptable for its environmental friendliness of its line of anti-greenwashing appliances is being rejected by Singapore s regulator, Asas, has told the Straits Times newspaper that an advertisement about greenwashing is in favour of greenwash, or marketing that exaggerates the environment of one product, and it is now reported to have been removed from its Instagram page, after it was blocked from the social media page of an online campaign to show influencer Wendy Cheng, who appears to use Prism+ zero-smart air conditioning, in an attempt to save the earth while using it on the internet, is unfairly banned from displaying images of her latest appearance in this week. Why is it so important to make it more efficient than any other household products, as the BBC understands how it can be used to reduce the number of people who use it to keep the product indoors and live on climate change, but says it will not be cleared about why it comes out for the second time - and they have failed.

Source: thestar.com.my
Published on 2023-12-16