Prism+ air-con ad deemed ‘greenwashing’ by Singapore watchdog; company defends it as ‘tongue-in-cheek’

Singapore penalizes Prism+ for misleading eco-claims, marking the first greenwashing breach by its advertising watchdog. This case establishes a critical precedent for holding companies accountable for exaggerated sustainability marketing. It highlights growing regulatory scrutiny against false environmental advertising and sets a benchmark for corporate transparency.

Source: thestar.com.my
Published on 2023-12-17