Adiós a las etiquetas «respetuoso con el medioambiente» o «natural» cuando no hay pruebas
The European Union has approved a new directive to combat greenwashing and premature obsolescence, aiming to protect consumers from deceptive commercial practices. By banning vague environmental labels such as “eco” or “sustainable” unless backed by proof, the legislation seeks to enforce greater marketing transparency and prevent misleading claims about a product’s neutrality or positive environmental impact. Furthermore, the rules prohibit unsubstantiated durability claims and require clear, visible warranty information, directly targeting the culture of planned obsolescence. Companies will be permitted to use sustainability labels only if they are approved by official public certification systems, ensuring that environmental assertions are verified and trustworthy rather than serving as mere marketing tools. This development is highly relevant to the fight against greenwashing, as it legally restricts companies from exploiting environmental concerns to sell products. By eliminating ambiguous terminology and enforcing rigorous certification standards, the EU establishes a framework in which genuine sustainability can be distinguished from fake eco-friendly branding, thereby empowering consumers to make informed choices.
Source: lavozdeasturias.esPublished on 2024-01-18
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