Nueva directiva europea sobre etiquetado de productos

The European Parliament has approved a directive targeting deceptive environmental claims, directly addressing greenwashing by banning generic terms like "eco" or "natural" without rigorous proof. This measure forces companies to abandon vague marketing tactics that mislead consumers about a product's true environmental impact, ensuring that sustainability assertions are backed by verifiable data rather than empty promises. Furthermore, the legislation restricts sustainability labels to those based on official public certifications, eliminating the confusion caused by unregulated private schemes. It also prohibits false durability claims and practices like planned obsolescence or incentivizing premature replacements. By mandating visible warranty information and harmonized labels, the law empowers consumers to identify genuinely durable and repairable goods, shifting the market away from disposable culture toward transparency. This regulation is crucial for combating greenwashing because it legally dismantles the ambiguity companies exploit to appear sustainable without substance. By aligning with the pending Green Claims Directive, the EU establishes a stricter framework where marketing integrity is enforced. Ultimately, it protects consumers from manipulation and compels businesses to adopt authentic environmental practices, marking a significant victory against deceptive commercial strategies.

Source: energynews.es
Published on 2024-01-19

Greenwashing

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