Karin van Baardwijk (CEO de Robeco) :"El riesgo de greenwashing se está volviendo cada vez más importante"

Robeco has maintained a consistent focus on sustainable investing for decades, viewing this discipline as an integral part of its corporate identity rather than a passing trend. CEO Karen van Baardwijk emphasizes that although interest in ESG criteria has evolved and at times become politicized, the need to understand the real impact of companies on the environment and society remains unquestionable. This long-standing commitment aims to differentiate Robeco in a saturated market, ensuring that sustainability is not treated as a fleeting fad but as a fundamental pillar of its investment strategy. The growing demand for sustainable products has significantly increased the risk of greenwashing, leading to heightened regulatory scrutiny and fines for asset managers engaging in misleading practices. Distrust toward existing ESG ratings, due to the lack of a standardized framework and the perception that these data do not guarantee profitability or real impact, requires firms to be extremely cautious in their communications. To protect the industry’s reputation and avoid exaggerations, it is crucial to rely on accurate data and a transparent investment process that faithfully reflects the environmental and social commitments undertaken. The ecological transition requires urgent collaboration among governments, businesses, and the financial sector, which acts as a key catalyst by directing capital where it is most needed. Spain emerges as a relevant player in this new green economy, with a financial industry aware of the importance of integrating these factors to secure future leadership. Robeco’s adoption of vehicles such as active ETFs reflects an adaptation to investors’ liquidity needs, while maintaining the rigor necessary to ensure that investments continue to meet their real and verifiable sustainability objectives.

Source: elmundo.es
Published on 2024-01-24