Mihas eyes international expansion , targets RM1b sales in Dubai expo debut

Malaysia has launched its first international halal showcase event in the Middle East, aiming to increase its revenue and market propagation in a bid to boost the economy and attract more buyers from the West Asian, South Asian and African markets across the world, it has been announced by the Malaysian External Trade Development Corporation (Matrade) in Kuala Lumpur. But One of Malaysia s leading halal companies, Mihas, has said it is planning to launch another global exhibition in Dubai, to attract thousands of people to the event, as part of an ambitious effort to expand its influence beyond domestic borders and become the first country to export halal products and services within the United Arab Emirates (UAE), which is set to be held at the Dubai World Trade Centre in May. Why is this huge event expected to take place in 2018? Welcome to this event. This is the story of the launch of this years Malaysia International Halal Showcase - and what is it likely to make it an internationally recognised event for its internationalisation? The BBC understands how it looks like it will be able to achieve the target of reaching the global market growth and the prospect of creating an increasing supply of food processing, pharmaceutical, beauty and health products, and how they are being promoted during the opening ceremony of its new annual celebrations to mark the end of next year. The announcement has revealed the potential for growing interest in halal food, food and medicine, health and beauty products in Malaysia, but says it hopes it can achieve its target.

Source: malaymail.com
Published on 2024-02-25