Shell Launches A ‘Climate Tech’ Startup Advertising Jobs In Oil And Gas
Shell’s new platform, Onward, markets itself as a hub for clean energy innovation while simultaneously hosting jobs focused on oil and gas exploration. This contradiction reveals a strategy where fossil fuel giants use sustainability rhetoric to mask continued fossil fuel expansion. The venture’s emphasis on a net-zero future obscures its practical support for fossil fuel production, creating a misleading image of environmental commitment. Such tactics exemplify greenwashing by prioritizing positive branding over genuine climate action. This case highlights how major energy companies co-opt green language to deflect scrutiny. Recognizing this pattern is crucial for identifying deceptive marketing that perpetuates fossil fuel dependence under the guise of environmental stewardship.
Source: sej.orgPublished on 2024-02-28