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Unmasking Eco-Friendly Deception: Lawsuit Exposes False Claims by Beef Maker JBS USA

Published: 2024-02-29

New York State Attorney General Letitia James sued JBS USA, a big beef maker, for lying about being eco-friendly. JBS said they would have no emissions by 2040, but it might not be true. Some Democrats want businesses to be clear about reducing greenhouse gases.

Greenwashing is when companies make fake eco-friendly claims to get eco-conscious buyers. JBS says they are good for the earth, but the lawsuit shows some companies are not honest.

The lawsuit against JBS shows it’s hard to have no emissions, especially for industries like beef making that make a lot of greenhouse gases. It’s tough to switch to better ways with climate change and not many proven ways to do it on a big scale.

Buyers should know about greenwashing so they aren’t tricked by fake eco-friendly claims. Companies that do this could get in trouble, so there should be rules to stop them from lying to buyers.

Greenwashing happens when companies lie about being eco-friendly to get buyers who care about the earth. By knowing about greenwashing, buyers, especially middle-aged women who care about the earth, can choose companies that really care about the environment.

Letitia James' lawsuit shows the fight against lies and fake ads to have a greener future. Buyers need to be careful and smart to not fall for greenwashing and to support companies that truly want to help the earth.

https://www.swissinfo.ch/eng/bayer-taps-ubben-for-board-and-changes-consumer-health-chief/73178885

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