Green Claims directive: press conference with lead MEPs on Tuesday at 14.30 | News | European Parliament

New EU legislation targets greenwashing by mandating rigorous proof for environmental claims, complementing existing bans. It standardizes transparency rules for carbon offsets and product comparisons, ensuring companies substantiate their marketing. This directive strengthens accountability, preventing misleading environmental narratives and promoting genuine sustainability practices.

Source: europarl.europa.eu
Published on 2024-03-09