El Gobierno quiere frenar el ecopostureo con la nueva ley de consumo sostenible
Spain is finalizing a Sustainable Consumption Law to combat greenwashing by classifying vague environmental claims as unfair competition. This regulatory shift targets deceptive marketing, holding companies legally accountable when their ecological assertions lack scientific backing or verifiable evidence. The legislation mandates that all sustainability claims be supported by clear, measurable, and truthful commitments. It explicitly bans the use of unproven eco-labels, ensuring consumers are no longer misled by marketing tactics that exaggerate a product’s environmental benefits without factual foundation. This reform is crucial for raising awareness about greenwashing, as it establishes strict transparency standards and introduces a repairability index. By empowering buyers with reliable data and imposing heavy sanctions, the law aims to curb misleading practices and promote genuine, responsible consumption rather than superficial ecological posturing.
Source: mundiario.comPublished on 2024-03-16
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