Govt set to finalise norms for greenwashing, seeks feedback
India is finalizing guidelines to regulate greenwashing, targeting vague or unsubstantiated environmental claims in advertisements. This move mirrors recent European efforts to ban generic eco-claims, signaling a growing global recognition that deceptive marketing harms consumer trust and the environment. Experts acknowledge the initiative as a vital first step but argue that mere guidelines lack the teeth needed for true accountability. Critics emphasize that without strict legal requirements and robust interpretation, these measures may fail to deter corporations or adequately protect public interest, highlighting the gap between policy intent and enforceable action. Relevance to greenwashing lies in the push for verifiable transparency. The framework demands publicly accessible evidence for all environmental assertions and mandates clear reporting on non-compliance. This shift aims to dismantle the ambiguity that fuels greenwashing, ensuring that sustainability claims are substantiated rather than merely promotional, thereby fostering genuine corporate responsibility.
Source: hindustantimes.comPublished on 2024-03-19
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