KLM engañó a los consumidores con 'greenwashing', según la justicia neerlandesa
A Dutch court ruled that KLM misled consumers with vague environmental claims, engaging in greenwashing by exaggerating the sustainability of measures such as biofuels. The judge determined that these marketing tactics create a false impression that flying is environmentally friendly, despite offering only marginal real benefits. This case is significant in the context of greenwashing, as it highlights how corporations use ambiguous "responsibility" narratives to mask their actual high carbon impact, misleading the public into believing that aviation is sustainable.
Source: deperu.comPublished on 2024-03-21