Beware of Deceptive Marketing: The Truth About Greenwashing

Published: 2024-05-11

Greenwashing is when companies falsely say their products are good for the environment without proof. This tricks people and could be bad for health. Companies do this by using labels like “organic” or “chemical-free” that might not be true.

For example, some beauty products in Pakistan were wrongly called organic. In Spain, big stores like Inditex and H&M got cotton from Brazil that was linked to human rights abuses and deforestation. Even with certifications, doubts remain about how sustainable these companies really are.

Consumers need to know about greenwashing to make smart choices and avoid supporting dishonest companies. By understanding these tricks, people can ask for honesty and make companies prove their claims.

When people believe fake claims about sustainability, it hurts trust in companies and makes real efforts to help the environment less effective. We need to watch out for greenwashing and push for laws that protect consumers and nature.

In a world full of greenwashing, it’s important to focus on honesty, accountability, and ethical practices. By being alert to misleading tactics, consumers can help create a more sustainable marketplace and push companies to be truly sustainable. Raising awareness about greenwashing is key to promoting responsible shopping and honest business practices.

https://www.theguardian.com/technology/article/2024/may/11/human-rights-lawyer-susie-alegre-ai-artificial-intelligence-human-rights-robot-wrongs-book-interview

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