ISO's new climate neutrality standard risks adding to greenwashing, campaigners warn « Carbon Pulse
An NGO warns that the ISO’s new climate neutrality standard may facilitate greenwashing. This risk persists despite the EU’s efforts to strictly regulate environmental claims, potentially undermining broader regulatory intentions. Such standards allow companies to claim sustainability without substantive action, confusing consumers and weakening trust. This highlights the critical need for transparent, verifiable metrics to prevent misleading eco-friendly narratives in corporate communications. Relevance to greenwashing lies in how voluntary international standards can create loopholes. Without rigorous oversight, these frameworks enable businesses to market themselves as carbon neutral while masking actual environmental impacts.
Source: carbon-pulse.comPublished on 2024-05-22