EIOPA propone cuatro principios para mejorar la supervisión de las finanzas sostenibles - Inese
European financial supervisors have defined greenwashing as misleading sustainability claims that distort an entity’s true environmental profile, potentially deceiving consumers and investors. This definition formalizes the critical responsibility of financial actors to ensure their disclosures are fair and accurate, highlighting the urgent need to protect market integrity against deceptive practices. The rise in such risks, particularly in the insurance and pension sectors, has prompted stricter regulatory proposals and enhanced supervisory frameworks. These measures aim to clarify product characteristics and adopt a consumer-centric approach, ensuring that sustainability features are genuinely reflected rather than used as superficial marketing tools. This development is vital for combating greenwashing by establishing clear principles: claims must be accurate, fact-based, accessible, and continuously updated. It underscores that transparency and accountability are essential to rebuild trust, preventing the financial sector from exploiting the growing demand for sustainability to obscure actual performance.
Source: inese.esPublished on 2024-06-06