Beyond CSR : Looking inward for social impact

Corporate Social Responsibility (CSR) is one of the most misinterpreted concepts in the corporate world. But what is the true essence of CSR? The BBC s weekly The Boss series profiles different business leaders from around the world, including their chief executives, and a leading academic and business analyst. Why is this buzzword? () What is it based on how it is handled by businesses and how they can be used to promote themselves as socially responsible - and what does it mean for the company’s business? And why is that so often referred to as environmental issues? What makes it harder to understand when it comes to human rights and the way it deals with social responsibility? Here are five ways to find out what it has been described by the BBC in which the concept could be associated with the corporate identity and its impact on business practices? This is what happened in recent years, writes Richard Branson, who looks at the problem of whitewashing or greenwashing , according to BBC Newsnight. This week we speak to the founder of BBC Capital, David Attenborough, we look at some examples of how corporations are increasingly misleading and misunderstandings about these challenges? It is not always the biggest misconceptions of its existence. Here is an investigation into the impact of social and environmentally friendly initiatives such as charities, campaigns and events that have taken place during the pandemic.

Source: ft.lk
Published on 2024-06-13

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