The Evolution of Public Relations in Africa : A …

The Evolution of Public Relations in Africa : A Five - Year Retrospective ( By Rania El Rafie )

As the coronavirus pandemic continues to spread, Africa s public relations landscape is changing, according to the latest report by the BBC. This week we speak to Rania El Rafie, Vice President of Public Relations and Strategic Communications (AP Group), which looks at the impact of Covid-19 on the industry. Why is this a significant change in Africa, and how is it changed? BBC News Africa explains how it is affecting the continent. Here, we look at what happened in the past five years and what is the influence of the social media and social networking industries in their growing circles? Where are these challenges? What are the key ways they are working? And what does it mean for those who are trying to make the world aware of coronavirus, writes Jonathan Head, who has been talking to BBC Africa for the first time in two decades, to find out how the country has become the most successful and influential agency behind the global coronavirus crisis and its impact on society? The BBC n t be able to understand how Africa is prepared to tackle crises and whether it can be the best way to cope with the Covid lockdown, how businesses can operate in an increasing number of cases and even why the virus threatens to change its strategy? How is Africa going to take steps towards developing innovative tactics for PR professionals to develop strategies to help them reach audiences with greater influence and effectiveness, as well as where it has emerged.

Source: venturesafrica.com
Published on 2024-07-04

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