EU initiative encourages brands to choose synthetic fibres

Changing Markets survey of 50 global fashion brands revealed a concerning trend towards increased use of synthetic fibers, particularly in fast fashion. The report suggests that EU initiatives aimed at reducing the fashion industry s environmental impact may be inadvertently promoting the use of synthetic fabrics over organic cotton. Critics argue that the EU s anti-greenwashing legislation lacks a comprehensive methodology, overlooking issues like microplastic pollution. The survey found that around half of the respondents, including Inditex and Shein, plan to increase their reliance on fossil fuel-based fabrics like polyester. Notably, only three brands reported a decrease in synthetic fabric use, with several previously aiming to reduce their usage now increasing it. Shein reported the highest ratio of synthetic to natural fibers, with 81% of its material output derived from fossil fuel sources. Boohoo Group also saw a rise in synthetic materials, now constituting 68% of its total material use. Lululemon, which did not respond to the survey, reported that 67% of its product fabric is synthetic according to its 2022 annual report. Marine pollution expert Dr. Sedat Gündoğdu highlighted the environmental and health risks posed by synthetic fibers, which have become a prevalent source of microplastic pollutants. In response, the non-profit Textile Exchange published a report in April 2024, outlining strategies for the fashion and textile industry to transition away from virgin fossil fuels. Industry experts have also warned of the serious health risks associated with synthetic clothing, calling for a shift towards natural fibers and reduced consumption. In summary, the Changing Markets report raises concerns about the fashion industry s increasing reliance on synthetic fibers, despite efforts to reduce environmental impact. The report suggests that current EU legislation may be inadvertently promoting the use of synthetic fabrics, and calls for a more comprehensive approach to address environmental and health risks associated with the fashion industry.

Source: just-style.com
Published on 2024-09-17