A complaint was filed because NewJeans used a non - Korean iPhone in a Korea Tourism ad
NewJeans, a Korean tourism promotion video, faced criticism for using non-Korean iPhones instead of Korean brands like Samsung. A viewer lodged a complaint with the National Petition Service, arguing that the video should showcase Korean products. The Korea Tourism Organization s ESG Management team responded, explaining that NewJeans, as ambassadors for both the Korean Tourism Organization and Apple s iPhone, were contractually restricted from using competing products. The controversy sparked a wave of criticism and mockery from Korean netizens. Many questioned the viewer s motives, suggesting they had nothing better to do or were simply bored. Some even wondered if the complaint was a prank or if it was orchestrated by someone from the HYBE company. The incident also led to discussions about the role of global ambassadors and the importance of showcasing Korean culture in promotional materials. Some netizens expressed surprise that NewJeans were representing Apple, while others questioned the significance of using Korean products in a tourism video. In the end, the controversy highlighted the complexities of brand partnerships and the challenges faced by companies like NewJeans in promoting Korean culture while adhering to contractual agreements. The incident also shed light on the diverse perspectives and opinions of Korean netizens regarding the use of foreign products in promotional materials. The situation surrounding NewJeans and the complaint filed with the National Petition Service has since faded, but it serves as a reminder of the ongoing debates and discussions about the representation of Korean culture and the role of global ambassadors in the country s tourism industry. Relevant link: [Seoul Shinmun Article](https://www.seoulshinmun.com/news/articleView.html?idxno=211270)
Source: allkpop.comPublished on 2024-09-18
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