BLUE partners with Seafarer Social to enhance client ability to communicate with seafarers
Blue Communications, a prominent agency in marine and renewable energy markets, has entered into a strategic partnership with Seafarer Social, a digital marketing agency specializing in connecting maritime businesses with the seafarer workforce. Seafarer Social aims to bring attention to the often overlooked seafarers by providing strategic coverage in key seafaring hubs and producing the only seafarer-focused podcast in the market. The partnership will enable Blue Communications clients to access hundreds of thousands of seafarers across multiple social media platforms, a group that has been difficult to reach until now. This collaboration will strengthen Blue s integrated communications offering, allowing companies to communicate directly with seafarers and recognize their importance in the maritime industry. Alisdair Pettigrew, Blue s managing director, emphasizes the significance of seafarers, who make up the majority of the global shipping industry. Carl King, Seafarer Social s founder, highlights the need to engage with the younger generation of seafarers, who are more tech-savvy and have shorter attention spans. Together, Blue Communications and Seafarer Social will help maritime brands messaging by leveraging the influence of seafarer figures and developing high-quality content tailored to digital seafaring communities. This partnership will not only help the industry grow but also retain its vital workforce. Blue Communications will offer its clients digital campaigns focused on seafarers as part of its integrated communications service, while Seafarer Social clients will gain access to the wider maritime B2B market through the exclusive partnership. More information about the service can be found on Blue Communications website.
Source: hellenicshippingnews.comPublished on 2024-09-18
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