Stagwell Appoints Sunil John As Senior Adviser , Mena , To Spearhead Regional Growth

Stagwell, a marketing transformation network, has appointed Sunil John as Senior Advisor, Stagwell Mena. John will lead the company s new Mena office, focusing on growth and collaboration with local agencies and partners. He will also develop new client solutions, leveraging his extensive regional network to support brands aiming for regional expansion and global reach. John, recognized as the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over 30 years of regional experience. He founded ASDA A BCW, a leading PR consultancy in the region, and launched Proof Communications, a specialist digital and design firm. Additionally, he led the annual Arab Youth Survey, a thought leadership platform capturing the aspirations of 200 million Arab youth. As an Advisory Board Member of the Dubai International Chamber since July 2021, John has contributed to reinforcing Dubai s status as a global trade hub. Stagwell s CEO, Mark Penn, emphasized the importance of John s experience in Mena and his leadership for the company s success in this crucial market. John s appointment aligns with Stagwell s expansion in the Mena region, following its recent announcement to acquire Consulum, a government advisory firm specializing in strategic communications and public policy. Stagwell s footprint in the region includes its omnichannel media agency Assembly, global creative collective Forsman and Bodenfors, and global affiliate partners such as FLC and Phronesis Group. Stagwell aims to double its revenue in the Mena region by 2025, serving clients in various industries, including retail, automotive, crypto, real estate, tech, and finance. The company has acquired several firms, including Team Epiphany (US), Sidekick (UK), What s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (US). In summary, Sunil John s appointment as Senior Advisor, Stagwell Mena, brings his extensive regional experience and expertise in PR, digital transformation,

Source: menafn.com
Published on 2024-09-18