BLUE Partners With Seafarer Social to Enhance Client Ability to Communicate With Weafarers
BLUE Communications, a leading agency in marine and renewable energy markets, has entered into an exclusive partnership with Seafarer Social, a digital marketing agency specializing in connecting maritime businesses with the seafarer workforce. This strategic collaboration aims to provide greater access to seafarers worldwide through digital channels, enhancing crew welfare and attracting new talent. Seafarer Social, with its focus on the often-hidden seafarer community, will strengthen BLUE s integrated communications offering by enabling maritime clients to access hundreds of thousands of seafarers across multiple social media platforms. This partnership will help bridge the communication gap between the maritime industry and the vital seafarer workforce. BLUE s managing director, Alisdair Pettigrew, emphasized the importance of engaging with seafarers directly, as they are a significant yet often overlooked group in the global shipping industry. Seafarer Social s founder, Carl King, highlighted the need to adapt communication strategies to the changing media consumption habits of younger generations, who are more engaged with social media. Through this partnership, BLUE will offer its clients digital campaigns focused on seafarers, while Seafarer Social will help its clients access the wider maritime B2B market. The collaboration aims to foster diversity, improve retention, and advance ESG goals by leveraging the influence of seafarer figures and creating high-quality content tailored to digital seafaring communities. The partnership between BLUE and Seafarer Social represents a significant step towards better engagement with the seafarer community and a more sustainable future for the maritime industry. For more information, visit https://www.blue-comms.com/services/digital-marketing.
Source: gcaptain.comPublished on 2024-09-19
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