Telstra s Free Calls to Santa campaign, created by OMD Create, won the Grand Prix at the MFA Awards, alongside other notable winners from Google, KFC, L Oréal, and various agencies. Harold Mitchell, known as the father of media agencies, was posthumously inducted into the MFA Hall of Fame, while Sophie Price received the MFA Industry Contribution honor for her strategic role in the industry. The awards celebrated the 25th anniversary of the MFA Awards, recognizing the best in media thinking and effectiveness. The winners showcased innovative campaigns across various categories, including brand impact, behavior change, data-led activation, and more. The event also highlighted the importance of agency talent and culture, with special recognition given to individuals like Marcus Billingham-Yuen and Angelina Das from News Corp Australia. The MFA Awards serve as a testament to the industry s commitment to change-making and excellence.
Source: adnews.com.auPublished on 2024-09-19
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