Shein faces scrutiny in Italy over possible …

Shein faces scrutiny in Italy over possible greenwashing

Italy s antitrust watchdog, AGCM, is investigating Shein, an online fast fashion giant, for potentially making misleading claims about its sustainability practices. The investigation will focus on Infinite Styles Serves Co. Limited, a Dublin-based company that operates Shein s website and app. Shein, founded in China and now based in Singapore, has gained popularity through a business model that delivers apparel based on real-time demand from factories in China. Despite Shein s claims of working to combat overconsumption and environmental waste, critics argue that the company s practices contribute to these issues. Italian officials accuse Shein of misleading consumers with false environmental sustainability claims. Environmental organizations have also highlighted greenwashing practices across the corporate world. AGCM alleges that some environmental references on Shein s Italian website are deceptive or incomplete. The watchdog also criticizes Shein s evoluShein collection for potentially misleading consumers into believing the clothes can be recycled. Additionally, AGCM claims that Shein s commitment to decarbonization contradicts the increases in greenhouse gas emissions reported in its sustainability reports for 2022 and 2023. In response to the investigation, Shein has pledged to cooperate and reaffirm its commitment to complying with laws and regulations in the markets where it operates. The company has faced challenges in Europe, with critics and advocacy groups opposing its possible listing on the London Stock Exchange due to labor and environmental concerns.

Source: ksat.com
Published on 2024-09-25

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