Celebrating our first Prism Award for the launch …

Celebrating our first Prism Award for the launch of Prime Hydration Energy Drink in SA

The Prism Awards, organized by the Public Relations Institute of Southern Africa (Prisa), celebrated the best in public relations and communications in Southern Africa on September 21, 2024. The event highlighted the importance of storytelling in shaping society, as noted by Plato s quote on the power of those who tell stories. Brand Influence s Prime Hydration campaign, #DrinkPrimeWithCheckers, in collaboration with Checkers, stood out for its effective introduction of a new product and its strong cultural connection with South African audiences. The campaign utilized 150 nano and micro-influencers to create relatable storytelling, positioning Prime Hydration Energy Drink as a must-have for Gen Z consumers and demonstrating the impact of social proof on buying power. Lori Mauerberger Weiner, founder and managing director of Brand Influence, expressed pride in the recognition received at the Prism Awards. The agency s success in launching Prime Hydration Energy Drink reflects their belief in the power of human-driven narratives and genuine stories to drive brand awareness, engagement, and growth. The 2024 Prism Awards featured 148 winners across various categories, with Brand Influence s award for launching a new product or service to the South African market highlighting their growing presence and reputation for driving reach, awareness, consideration, and conversion. The inaugural PrismS Summit, held alongside the awards, explored the future of public relations, including topics like artificial intelligence, responsible communication, and tackling issues such as climate change and greenwashing. Paul Reynell, chief judge of the Prism Awards, emphasized the campaigns role as works of art that use storytelling to drive change, engagement, and connection in the market. These award-winning campaigns blend creativity with strategic intent, reflecting the evolving nature of the public relations industry. For Brand Influence, this first Prism Award marks the beginning of their journey to establish themselves as a leader in digital PR and communications. The agency remains committed to pushing the boundaries of creative storytelling and engagement, giving

Source: bizcommunity.com
Published on 2024-09-26

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