Regenerative organic agriculture certification opens retail doors , drives sales for SIMPLi
SIMPLi, a startup that initially offered three retail products in less than 100 stores, has experienced significant growth over the past two years, expanding to 15 products in 3,000 stores nationwide. The company s growth is driven by the increasing consumer interest in sustainably produced foods and beverages, particularly those certified as Regenerative Organic. SIMPLi s co-founder, Matt Cohen, emphasizes the importance of regenerative organic agriculture and the need for transparency in supply chains. To educate consumers and retailers about the value of regenerative organic agriculture, SIMPLi launched a new website and invested in social media to share stories of its farmers and their practices. The company is also expanding its product offerings to include a new Peruvian spice salt blend and single-origin extra virgin olive oil from Greece, both of which are available at Whole Foods Market nationwide. SIMPLi s Regenerative Pathway Program aims to help more farmers adopt regenerative agriculture practices by providing resources such as education, agronomists, and financial tools. The company expects to have over 1,000 new farmers in the program by the end of the year. Cohen and co-founder Sarela Herrada stress the importance of working directly with farmers to adopt regenerative organic agriculture and the value of certification to avoid greenwashing. They hope SIMPLi s rapid growth and success will encourage more consumer packaged goods (CPG) companies to embrace and support regenerative organic agriculture as a practice that benefits both the planet and their business. In summary, SIMPLi has experienced significant growth by offering sustainably produced foods and beverages, educating consumers and retailers about regenerative organic agriculture, and expanding its product offerings. The company s Regenerative Pathway Program aims to support more farmers in adopting regenerative agriculture practices, and the co-founders hope their success will inspire other CPG companies to follow suit.
Source: foodnavigator-usa.comPublished on 2024-09-26
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