Celia Torrebadella Barat - The Business Year

Santander, a global bank with a focus on the tourism sector in the Balearic Islands, has adapted its approach to financing post-pandemic by diversifying financial products and emphasizing sustainable financing aligned with ESG principles. The bank supports local businesses and families with urgent financing and facilitates global expansion for customers. Santander s green financing policy aims to provide EUR120 billion in green financing between 2019 and 2025, with a goal of zero emissions by 2050. The bank also provides non-financial value through sustainable certificates and tools like carbon footprint calculators. Santander actively supports entrepreneurs and startups in Mallorca, especially in emerging sectors like technology and innovation. The bank offers favorable financing conditions, comprehensive support through Santander X or Santander Startups, and organizes competitions and awards. Santander collaborates with Biotech, a cluster of over 80 biotechnology companies, to facilitate events, provide information, and foster networking. In response to European recovery plans, Banco Santander has modernized and enhanced competitiveness in the tourism sector, facilitating over EUR3.6 billion in financing. The bank has developed a platform with KPMG to provide detailed access to European aid programs, conducting over 120 customer meetings and offering initial guidance sessions free of charge. Banco Santander collaborates with educational and research institutions in Mallorca to foster economic development and innovation. The bank sponsors the Chair of Innovation at the University of the Balearic Islands (UIB) and supports student entrepreneurial projects through Explorer. Santander also participates in Fundación Impulsa, celebrating its 10th anniversary with strategic reforms to enhance economic intelligence and promote circular economy practices. Beyond tourism, Santander invests in pivotal sectors such as agri-food, agri-industry, and the blue economy. The bank supports the wine sector and biotechnology, fostering growth. The construction sector, particularly residential development, is also a focus area, driven by increased demand post-pandemic.

Source: thebusinessyear.com
Published on 2024-09-27

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