Dutch Crack Down on Cruise Industry Greenwashing
MSC Cruises, a subsidiary of the shipping company MSC Mediterranean Shipping Company SA, has been instructed by the Dutch Advertising Code Committee to remove certain green claims from its advertisements in the Netherlands. The committee s verdict came after Dutch environmental campaigners accused the cruise operator of greenwashing. The company is now prohibited from stating that it is making progress towards net-zero emissions by 2050 and that liquefied natural gas (LNG) is a clean shipping fuel. Additionally, MSC Cruises cannot claim that passengers can cruise responsibly or green with the company. The case was initiated by three Dutch action groups: Fossielvrij NL, Advocates for the Future, and Reclamejagers. Some of their concerns, such as a general restriction on cruise ads, were dismissed by the Dutch advertising body. MSC Cruises has already implemented most of the recommended changes. This incident is part of a broader trend in Europe, where regulators are adopting a stricter approach to suspected greenwashing in various industries. In the UK, the advertising regulator took over 20 enforcement actions against greenwashing in the previous year, targeting airlines, banks, and automakers. Earlier this year, an Amsterdam court ruled that Dutch airline KLM misled customers through advertisements that falsely suggested its flights were climate-friendly. Cruise operators have been transitioning from oil-based fuel to LNG, promoting it as a more environmentally friendly option. However, environmental activists have raised concerns that this change could have a negative short-term impact on the climate. This case highlights the growing scrutiny on green claims and the need for companies to ensure their advertising accurately reflects their environmental efforts.
Source: gcaptain.comPublished on 2024-10-02
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