Good Trash Introduces Sustainable Solutions for Fruit Industry

Good Trash, a sustainable circular solutions provider, showcased its innovative good swag collection at Asia Fruit Logistica (AFL) 2024 in Hong Kong. The collection, which includes high-visibility vests made from recycled plastic packaging, demonstrates the potential of upcycling to reduce environmental impact in the fruit industry. By converting waste packaging into branded merchandise like uniforms and tote bags, Good Trash addresses key Environmental, Social, and Governance (ESG) concerns. The eye-catching vests, inspired by orchard uniforms, serve as a distinctive team uniform while highlighting the value of upcycling. The initiative has garnered significant attention from industry players, with fruit brands placing first orders for items from the good swag collection following the showcase at AFL. Christiana Zhu, Co-Founder of Good Trash, emphasizes the company s goal to help customers achieve ESG points while meeting their commercial objectives. The food industry, responsible for up to 30% of global emissions, can benefit from Good Trash s approach to upcycling plastic waste and developing products from food waste. Good Trash aims to simplify ESG implementation by offering practical solutions, such as upcycling plastic waste for marketing swag and innovating new products from food waste. The strong interest from the fruit industry at AFL 2024 demonstrates the potential for sustainable practices in the food and beverage industry. Good Trash plans to expand its good swag collection and continue innovating sustainable solutions for the food and beverage industry in the coming year. For more information about Good Trash and their solutions, contact Tribal Brands Asia or visit www.goodtrash.org. Tribal Brands Asia (TBA) is a Shanghai-based marketing, activations, and sales partner for premium food and beverage brands. Founded by a New Zealander, TBA connects Western and Eastern markets, offering insights into diverse consumer needs. With over 20 years of experience, TBA specializes in forging long-lasting partnerships and driving brand growth through culturally-connected creativity

Source: perishablenews.com
Published on 2024-10-06

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